An essential part of CRM systems is the management of clients and contacts. In the long term, every organization requires a central administration of their customers, partners, suppliers and competitors. The internal processes of the organization will be unaffected by leaving employees, information is easier to maintain and kept up-to-date and data redundancy is avoided.

Internal links in the organization

It is possible to form links between the client and contacts, which allow to know the internal organizational structure of the customers or competitors. In addition to a rapid identification of the contact person, a potential advantage for the business process is also created..

External links between organizations

It is possible to form links between the clients with the description of relations, which allows to record the relationships among the market players and thus make business decisions more effectively.